Continued Marketing Strategy for WingRiders DEX

Introduction: WingRiders DEX and WingRiders Launchpad has made significant strides in establishing itself as a prominent decentralized exchange (DEX) within the Cardano ecosystem. However, to maintain and accelerate this growth trajectory, it is imperative to sustain and enhance our marketing efforts. This proposal outlines a strategy to continue the various promotional activities, marketing efforts and campaigns aimed at increasing key metrics such as trading volume, total value locked (TVL), community size, and the number of WRT Token holders (to widen the interested parties of this DAO)


  1. Increase Trading Volume: Boost the number of trades executed on the WingRiders DEX platform (direct and indirect).
  2. Grow Total Value Locked (TVL): Attract more liquidity providers to utilise their assets within the platform.
  3. Expand Community Size: Engage with a wider audience to foster a vibrant and supportive community around WingRiders DEX.
  4. Increase WRT Token Holders: Encourage more individuals to hold and participate in the DAO and platform ecosystem through the ownership of WRT tokens.

Proposed Activities:

  1. Social Media Campaigns:
  • Regular posts across various platforms (Twitter, Telegram, Discord, etc.) highlighting the unique features, recent developments, and upcoming events of WingRiders DEX.
  • Engage with influencers and crypto communities to spread awareness and attract new users.
  • Launch targeted advertising campaigns to reach potential users interested in decentralized finance (DeFi) and cryptocurrency trading.
  1. Educational Content Creation:
  • Produce informative articles, tutorials, and videos explaining the benefits of using WingRiders DEX, how to participate, and the advantages of decentralized trading.
  • Collaborate with industry leaders to host webinars and AMA (Ask Me Anything) sessions addressing common questions and concerns of users.
  1. Community Engagement:
  • Organize community events, competitions, and giveaways to encourage participation and strengthen the sense of belonging among members.
  1. Partnerships and Collaborations:
  • Explore strategic partnerships with other projects in Cardano ecosystem to cross-promote and expand the reach of WingRiders DEX.
  • Collaborate with other protocols or liquidity providers, incentivize yield farms and increase TVL on the platform.

Timeline: This marketing strategy is a natural continuation from the project start and will be ongoing over the course of the next 12 months, with regular assessments and adjustments based on performance metrics and market feedback.

Conclusion: Continuing and potentially enhancing the marketing efforts is vital for the sustained growth and success of WingRiders DAO. By executing the proposed activities outlined in this proposal, while aiming on the above mentioned metrics, proposal is solidifying the position among leading DEXes in Cardano. The whole DAO community is welcomed to support and participate in driving these initiatives forward.

Thank you for considering this proposal.